Founder Story

I didn't build CALM to sell supplements. I built it because it was the only thing that brought me back.

For over a decade, I lived two lives.

One in investment banking, the other in human performance. I trained in biomechanics engineering, then spent ten years inside the machine, learning what really separates people who keep going from people who quietly burn out.

In 2021, I went all in on the second life. I opened a private health practice in London, working with high-performing professionals and complex cases. After thousands of consultations, the same pattern surfaced in almost every conversation.

It wasn't training. It wasn't nutrition. It wasn't ambition.

It was the quality of how they ended their day.

Nobody was controlling for it. So nobody was fixing it.

Then my life forced the issue.

A car accident put me in a coma for over a month. When I woke up, my body had shut down. I couldn't hold a pen. I couldn't lift a glass. I couldn't walk.

Doctors told me to expect nine months of rehab.

I had one.

I was self-representing in a critical family court hearing to fight for access to my son. Missing it was not an option.

So I discharged myself. Went home. And started rebuilding from zero.

Effort wasn't the problem. I had effort. What I didn't have was a way to switch off at the end of the day so my body could actually do the work of repair.

I started designing my own evening ritual. Something I'd genuinely look forward to. Marine collagen. Ashwagandha. Reishi. Magnesium. Chamomile. Passionflower. B-vitamins. Mixed into a cacao drink before bed.

It became the most consistent part of my recovery.

One month later, I walked into court.

One year later, we won the case.

The ritual stayed.

.I asked the question that started F+NCTION.

If a trained practitioner with full access to resources nearly didn't make it back...

How many people are quietly running on the same broken pattern, with no idea that the bottleneck is the way their day ends?

When I looked at the data, it was confronting.

Between 65 and 70 percent of adults globally report poor rest at least three nights a week.* The global wellness rest economy now exceeds $600 billion. And almost none of it is built for the people who has everything in her life dialled in, except the moment her head hits the pillow.

That was the moment CALM stopped being personal and became inevitable

CALM IS THE RITUAL I WISH I'D HAD SOONER.

10g of premium marine collagen. The highest dose in the category. 3g of premium ashwagandha root extract. Magnesium bisglycinate. The most absorbable form. Reishi, chamomile, passionflower, L-theanine, B-vitamins. Salted cacao. Indulgent enough to look forward to. Light enough to not feel heavy before bed.

No fillers. No gimmicks. Nothing in it for the label.

Just the ritual that brought me back, refined into a single cup you can make in 60 seconds.